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Friday, August 20, 2010

Guccio Gucci, me likey

Mr. Guccio Gucci (March 26 1881- January 2 1953), founded The House of Gucci in Florence in 1906, a family owned leather saddlery shop. His reputation for hiring the best craftsman and creating the highest quality goods is what lead to the expansion and success of what we know today as Gucci.
Gucci is now owned and operated by a French company Pinault-Printemps-Redoute (PPR).

It is the largest selling Italian brand in the world and remains in "The Top Global 100 Brands".

In the 1970's, Gucci became what it is today, thanks to icons such as Audrey Hepburn and Grace Kelly.

Despite the brands success, Gucci had seen it's highs and lows. In the 1980's, Gucci started to fall to an ultra low, when they decided to include cheaper and more affordable accessories to their line like lighters, cosmetic bags, and pens. "By the 1980's Gucci had lost it's appeal and became a tacky airport brand."

Today Gucci is well known for their sunglasses, purses, shoes, watches, clothes, frangrance, belts and much more. We know Gucci as being just plain old unaffordable! We weren't the only ones...hence, why the knockoff was created!
Prego Guiccio! Prego!

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